Parque Comercial Super Hopson de Beijing

The Beijing Super Hopson project breaks through the traditional commercial MALL form with the innovative model of "three-dimensional commercial park". The design creates an immersive experience of symbiosis between nature and business through the circular park layout that links the three-dimensional space of landscape architecture and the operation space of the whole area, forming a 24-hour outdoor vibrant social field. This innovative paradigm of "business + park + city" presents a more vital business form, redefines the value of the third living space in the city, and drives regional renewal through local culture and sustainable diversified practices. Its landscape design not only serves commercial functions, but also emphasizes natural ecology, entertainment life and social value, becoming an important urban public space in the northern region of Beijing.

Through the past year, the Super Hopson has shown strong customer appeal and received many praises. The design of "commercial and natural integration" and the all-weather "park-style shopping experience" are popular among citizens. The night economy has successfully broken through the deadlock and successfully transformed the commercial landscape into a public city for urban renewal.

The project breaks through the closed box-style space layout of the traditional commercial complex in design. Through the three-dimensional park ring, the commercial space is organically integrated with the participatory natural scene to create an innovative form of "multi-subject commercial park"; it overcomes the seasonal restrictions of the northern climate on outdoor business, and adopts convertible landscape devices and intelligent temperature control technology to achieve four-season operation; technically breaks through the building load restrictions, adopts lightweight planting systems and modular landscape components; at the same time, it incorporates the concept of sponge city, and solves the problem of rainwater management in commercial areas through permeable paving and sunken green space. These breakthroughs enable the project to successfully create an urban space of a new commercial complex with ecological value and social vitality while maintaining its commercial functions.

1. Design innovation: Reconstructing the symbiotic relationship between business and nature

Beijing Super Heshenghui breaks through the traditional shopping mall model with the concept of "three-dimensional diversified commercial park". The design utilizes the challenges of the vertical space function of the project, attempts to create a flexible conversion space, and strives to make the project as a whole like a three-dimensional large park, breaking the boundaries between various functions. People are given considerable attention as the main body of the space. Aiming at the life and activities of the flow of people around the dome commercial core area, a flowing vortex-like park ring space is formed. The public open plane layout and the open and transparent dynamic park scene design enhance the vitality of the space, provide more possibilities for enriching the business operation form and the activities that occur inside, and also bring sustainable operation time to the business. People can freely use the rich and diversified adventure and activity space all day long. Intelligent technology light and shadow art creates an immersive experience at night and prolongs the vitality of the commercial night economy. Natural light and wind, combined with the flow of electronic technology art, activate the communication and interaction between people, space and time. At the same time, the integration of natural healing scenes and sponge city technology is introduced. Local weather-resistant plants reduce maintenance costs while alleviating the heat island effect. The design reconstructs the relationship between business and nature, city and life, and creates a new landmark for cross-regional, new entertainment, organic, life and vacation.

2. Operational breakout: Landscape parks as traffic engines and content carriers

Transform the outdoor landscape park into the core driving force of commercial operation, and make it a continuous traffic engine and content carrier through the strategy of "landscape theme IP + super operation of boundless integration + technology interaction". In terms of design, the park reserves a moderate amount of "space", and the dynamically variable theme green space and light and shadow art installations create an immersive entertainment and sports experience. In the past year, this place is full of vitality and youth, and more rich and multi-dimensional stories than imagined are happening; in terms of operation, seasonal markets, AR nature guides and user co-creation activities are combined to transform static landscapes into spreadable and consumable social content. When business is added to the park, the emotional memory of daily life and the people around is also connected here. Through open and shared public facilities and low-carbon interactive design, it attracts diverse customer groups and strengthens community stickiness.

3. Social benefit:  From Commercial Space to Urban Vitality Center

Different from traditional box-shaped mall business, it breaks the boundary between commercial space and urban public space, and realizes social innovation from traditional shopping venues to the vitality center of urban parks. Its landscape park and open block design attract citizens to gather spontaneously, forming an urban social field with diversified activities 24 hours a day; implanting local cultural elements and sustainable practices, it becomes a public platform for community memory and ecological education; by holding rich and diverse public activities that are popular among the current groups, it not only stimulates consumption, but also activates the economy of surrounding blocks and drives urban micro-renewal. This model redefines the social role of commercial complexes - no longer a closed consumption container, but a "third element space" that promotes interpersonal connections and stimulates urban vitality, showing a new paradigm of symbiotic development between commercial projects and cities. 

Based on the city's high-level development strategy and the capital's advantages, Beijing Super Joy City created more than 40 million visitors, sales of more than 3 billion yuan, and nearly 60 million yuan in taxes in the first year after its opening. In the next five years, social retail sales will increase by 10% annually and taxes will increase by 20% annually. At the same time, it is expected to provide 15,000 jobs for the society. Beijing Super Joy City has surpassed the role of traditional commercial entities, escaped from the fixed thinking of business, kept up with trends, technology and other elements, and created a new field of "creating culture, planning entertainment, and trendy sports" with "pan-entertainment" as the core, promoting the international development of the regional cultural and entertainment industry. It has become an important carrier for urban renewal, consumption upgrading and social governance innovation. Its successful operation will provide a reference for how megacities can balance economic and social benefits through commercial projects, and in the long run will help promote the realization of the strategic goal of "international consumer center city". In the landscape design, the core concept is "openness, integration, innovation, and sustainability". Taking advantage of the challenges of the project's vertical functions, the project attempts to break and create a flexible space, and meets the diverse needs of citizens and tourists by creating a multifunctional, highly participatory, and multi-possible open-style public space. Its landscape design not only enhances the commercial value and social influence of the project, becoming a new benchmark for Beijing's business, but also injects new vitality into the city's development, becoming a model project with both social and commercial value.